The Importance of User Interface Design
Gimena Aguerreberry
June 6, 2021
When designing an app for your brand, there are plenty of aspects to consider. But one of the biggest?
User interface (UI) design. Why? We'll tell you.
What Is User Interface Design?
Your user interface (UI) design is your app's overall aesthetic, including the visual elements and input controls.
Then there's the user experience (UX), which is the overall experience someone has with your app or website.
UI and UX design share common elements and work closely together, but UI elements hone in on the presentation and interaction design with a focus on functionality.
Why Is Your UI So Important?
When a user interacts with your app or website, they want an aesthetically pleasing, clutter-free visual design.
If you lack a good user interface, your customers may exit before they even check out anything you offer.
On the other hand,a good design increases customer conversion rates— sometimes up to 400%.
Top Considerations for Your UI
Investing in a user-friendly interface will ensure quick customer trust and brand recognition. Here's what you can do to improve your UI:
-
Simplify: Forgo a complicated layout and make sure your target audience easily sees and can access your digital products via a simple site architecture.
-
Optimize Control: Better the navigational components of your app. Include input controls, like a filtered search function or accessibility toggle buttons.
-
Remain Consistent: A major benefit of a good user interface is brand recognition. You won't achieve this if your app doesn't share common elements across each page.
-
Enlist Help: Not everyone is a master of app creation, but we certainly are. If you're struggling with your UI, we can build your information architecture with you.
Summary
Your user interface (UI) design can make or break an app or software product, meaning it's essential to prioritize the functionality and aesthetic of your website or mobile app.
If you're only starting, or need extra help, outsourcing to an expert is an excellent idea. Contact our team today!
10 Best Practices to Enhance Your Mobile App User Experience
Mobile applications unlock tons of potential advantages for businesses. By allowing customers to interact with your brand via their mobile devices, you can increase accessibility and improve loyalty.
10 UX Tips & Strategies for Software Developers
Creating the ideal user experience doesn't begin when a user comes into contact with your software — instead, it starts as early as the product development.
What Is End-to-End User Experience?
Businesses can improve their interactions with customers by creating the optimal end-to-end user experience. If you ensure people have positive interactions with your brand, they are more likely to stick around
Photo by Tirza van Dijk.
Categorized under software development.