The Importance of UI UX Design in an App Development Process

Gimena Aguerreberry
May 3, 2021

As every good application development company knows, the success of mobile applications depends on how well users respond to them. Factors like the user interface design, easy navigation, and graphic design are a crucial part of any successful mobile app development project.

But just how much emphasis should you really place on user experience during the mobile app development stage?

The simple answer is a lot — good UI UX design can raise your conversion rate by 200%.If that's not enough to convince you to focus on the UI UX designing process, we don't know what else will.

Here's everything you need to know about UI UX design for app development and why it pays off.

What is UI UX Design?

Although people often see these two types of mobile app design as the same thing, they have crucial differences:

User Experience (UX) design and is all about how user-friendly, useful, and effective your mobile app design is. This manifests in highly interactive apps that are easy to navigate. Factors that affect UX include:

  • Usability

  • Credibility

  • Accessibility

UX can impact both a digital product like an iOS app or a physical product.

User Interface (UI) design is all about how aesthetically pleasing your mobile applications are. This relates to issues like exciting graphic design and user interface design. It's one thing to take a minimalist approach, but it's another to be boring or under-designed. The UI designing process elevates a person's impression of your app simply by making it look beautiful.

Why Is Good UI UX Design Important In Application Development?

The most downloaded application in the App Store is Netflix, and the most downloaded in the Google Play Store is Facebook Messenger. And it's easy to see why.

It's not just because people love entertainment; these apps are well-designed.

With striking colors, fast loading menus, and highly interactive displays, these apps prove that UI UX design plays a major role in attracting users.

Here are several reasons how your UI UX design will impact future users, just like all the great apps before you.

Ease of Use

No one wants to use an app that keeps crashing or is difficult to use. A good UI UX design will ensure that customers aren't struggling through slow loading windows or confusing layouts when interacting with the app. They're not even thinking about those issues — instead, they're focused on your product and what they can get from it.

When customers interact with the app, they need to feel that it benefits them — whether it provides a service like food delivery or entertainment. If they're questioning whether the app will be fast enough for their needs or can't figure out how to use it, you can forget about conversions. They'll most likely delete your app in a few days.

Great UI design will also play a role in making your app easier to use. Your app will be more organized with a clean interface and designed to keep your users motivated through your sales funnel.

Developing Customer Trust

If your mobile app development involves users trusting you with personal data, the user experience design becomes even more important. Customers are more likely to trust the app if it looks professional and user interaction is smooth and flawless.

Think of it from this point of view — if you were using a banking app that kept glitching, you would feel less comfortable sharing your personal data like bank details with it. This is because it would seem unprofessional due to poor user interface design and development.

It's also important to have good customer service. 71% of organizations surveyed by FreshWorks received an increase in customer service inquiries since February 2020, so you can expect customers to reach out with questions. You'll want a person on the other side to answer promptly and encourage them to work through troubleshooting. Otherwise, they'll try another app that might work better.

Make contacting you easy with easy and organized UI UX design. Create a contact page that directly links to your support team, so customers can get the answers they need right away.

More Exposure

If your development company is fairly small, breaking into the mainstream is difficult, particularly if you're creating an iOS app. One way to maximize your chances of being featured in articles and on app store lists is to have excellent user interaction and a great mobile app design. This will draw more users to your product and boost your profile.

The biggest app stores in the world are Google Play, with 3,148,832 views in the last quarter of 2020, and the Apple App Store with 2,098,224 in the same time frame. You want to be visible in these marketplaces with a product that has competitive user design and exclusive features.

Enjoy increased exposure when users download your app from these major stores, enjoy the experience, and then recommend them to friends. However, without a smooth interface and high usability, you'll only limit your potential for word-of-mouth marketing. You can also expect lower reviews.

Take Your Mobile App Development To The Next Level

Now that you know how important great UI UX design is to successful application development, you're ready to create a fantastic product.

Whether it's for iOS, Android, or another digital product, combining a high-level user experience design with good UI and graphic design increases value. It's one of the biggest factors that encourages someone to choose your app over a competitor.

Are you ready to transform your app development process with UX UI design strategies? Contact us today. We know how to build professional applications with UI UX design in mind.

"The Importance of UI UX Design in an App Development Process" by Gimena Aguerreberry is licensed under CC BY SA. Source code examples are licensed under MIT.

Photo by Amélie Mourichon.

Categorized under mobile.

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