Customer story · Oxford Economics
A platform that delivers economic analysis the day it matters
We rebuilt the site, the customer portal and the publishing pipeline behind it — so a forecast reaches a subscriber while it is still a forecast.
About Oxford Economics
Oxford Economics is a global advisory firm providing critical economic analysis to over 1,500 international corporations, financial institutions, government organizations and universities.
Their clients rely on the online platform to reach reports, forecasts and models that inform important decisions.
The problem
When Oxford Economics first contacted us, their website was running on outdated technology that made it incapable of giving users the time-sensitive, event-driven data they needed. Analysis of an event is worth most in the hours after it — a platform that cannot move at that speed is publishing history.
The problem ran back into their own workflow, too: economists had no streamlined process for uploading and organising what they wrote.
What we built
The website we built is fast and modern, and it reflects their position as a leader in forecasting and analysis — but more to the point, it makes their core services accessible and convenient for the people paying for them.
The customer portal is the crucial part. Subscribers search the database and receive real-time updates on the topics they choose, which puts control of the feed with the reader rather than with the publishing schedule.
And we rebuilt the way analysis gets in. Economists upload reports in a web-friendly format, or automatically through an MS Word plug-in, and the system tags and categorises them so a customer can find them.
How it ran
An ongoing partnership rather than a project — seven years by 2019, spent making sure they had the software their business needed as it grew.
The outcome
By 2019, over 30,000 economic reports were being delivered through the platform every day.
“The architecture and design choices that sophilabs made at the outset really paid off handsomely.”
What this draws on
Related services
- Product Development
A site, a portal and a publishing pipeline, shipped as one product over years.
- Platform Engineering
The importer and the tagging behind it are what let a small editorial team publish at volume.
- Modernization & Technical Debt
The starting point was technology that could no longer do the one thing the business sells.
Something like this in your software?
The first conversation is with the engineers who would build it — not a sales script.