Customer story · Amgen
A voice assistant that gives Amgen's field reps their data while they drive.
Amgen's sales reps needed a tool to help them optimize their productivity. We created Frankie, a conversational AI assistant that enables access to all data in one platform and uses machine learning to automate tasks.
Shipped 2019 · Conversational AI before the LLM era
About Amgen
Amgen is one of the world's largest biotechnology companies.
Their sales teams are an integral part of the business, visiting doctors to share product information and distribute samples.
The problem
In 2018 — years before the current AI wave — Amgen's sales representatives were facing serious obstacles in optimizing their productivity. To prepare for their meetings with each doctor, they needed to perform a long checklist of tasks that involved accessing multiple different platforms and databases — all while spending significant time on the road between client visits.
What we built
We built Frankie with Amgen: a custom voice assistant that puts everything a rep needs behind a spoken question. Conversational AI fits this problem exactly, because the moment a rep has spare attention is the moment they cannot use their hands.
Through the iOS app, a rep can look up sales goals and client information, check the shipment status of product samples, and dial into Skype meetings and conference calls — by voice, while driving to the next meeting. Frankie uses machine learning to get better at assisting each rep the more they use it.
It also speaks first when it should. Frankie flags anomalies in the data, such as a doctor ordering drastically fewer prescriptions from one month to the next, and location tracking lets it recognise that a rep is on the way to a particular doctor and offer what it knows about them.
The outcome
Sales reps were able to streamline their workflows and spend time and energy on what matters most: building meaningful relationships with doctors.
“Sophilabs presented us with a product that we were proud to show people.”
What this draws on
Related services
- AI Agents & Assistants
Frankie is this, built for one job and wired into the systems that already held the answers.
- AI Discovery Sprint
The two weeks that establish whether a problem like this one has an AI answer worth building.
- Responsible AI
An assistant that surfaces anomalies is making a claim; how it is evaluated is part of the work.
Something like this in your software?
The first conversation is with the engineers who would build it — not a sales script.