How AI is Driving Mobile App Personalization

Back in 2011, when Apple first launched Siri, many people started thinking about artificial intelligence (AI) in mobile apps, and we've only seen this integration grow.

AI has unlocked tons of possibilities in the world of mobile apps, including iOS and android app and cross-platform development, and it will continue driving mobile app personalization.

Here's what you should know about AI for software development and whether it's best for your project.

What Is Artificial Intelligence?

When we refer to Artificial Intelligence (AI), we're talking about the ability to replicate intelligent behavior so machines can mimic human behavior. AI also encompasses other capabilities, like:

• Machine learning

• Natural language processing

• Machine vision

• Knowledge management

• Problem-solving

Without big data, all of this is impossible.

How Artificial Intelligence is Impacting Mobile App Development

Huge tech companies like Amazon, Uber, and eBay are already implementing AI, producing great results so far. AI in mobile apps now allows a business to offer a much more personalized experience and customer services.

Today's apps use artificial intelligence technology to lead mobile apps development into the future with new features and capabilities. So, how can this be done?

AI Reasons…

Reasoning and problem solving are incredibly beneficial skills, and up until now, computers did not have them. With the introduction of AI, computers can now reason similarly to humans.

For example, Uber uses AI at a high level to help a driver find the best route possible for a customer, saving time and making their job more efficient. It uses data from previous customers who have taken the same or similar routes and uses it to ensure drivers are going the right and best way.

AI Predicts…

AI can also make smart predictions about what we want to see and know more about, seen perfectly in the notifications we often get on our phones about offers, new products, and more. This all comes from AI algorithms that plug in your previous buying behavior and activity and guess what you're most likely to be interested in and buy more of.

The main reason predictive AI has been used? To increase revenue for businesses.

The Power of Personalization

Mobile apps are ready for AI. They are in the perfect spot — they have access to someone's purchase history, location, and user behavior patterns. Then, they use this data to create a more intuitive and personalized experience for the customer.

At this point, if you're a progressive mobile app development company, you're already investing in AI or plan to do so shortly. Why? Because those who have done it have seen great improvements in building closer, more personal relationships with their customers.

When combining the power of AI and mobile applications, we are refining the face of technology as we know it. Plus, we can see that when companies use artificial intelligence development with mobile apps, it has a great impact on user engagement and success once the app launches. Siri and Alexa are perfect examples of what we will see a lot more of in the future.

Convergence of Mobile AI with Home and Business

When Jeff Bezos released Alexa, it seemed out-of-this-world. A machine that could listen to us and play our favorite songs, help us pick out an outfit for the day, share the weather predictions, and even offer you the daily top news stories? It seemed like something out of the Jetsons.

It's funny how quickly that initial novelty went away as soon as we realized how much better this kind of technology could make our lives. Homes everywhere invested in Alexas, and demand continued to rise.

Today, many people have several Alexas throughout their homes, and you can even connect them to create one large network of AI machinery in your house.

But now, we're taking that to the next level.

We've all gotten used to having Alexa's help in our home, so now we're starting to bring it outside. Amazon and Ford have now partnered together to bring Alexa into our cars, so we are rarely without her.

Using SYNC 3 technology, Ford drivers can access the same Alexa from their house in the car to perform tasks like checking the weather, adding to your ever-growing shopping list, or playing your favorite audiobook. You can even control your smart devices at home while on the go.

This recent change has catapulted Alexa into the position of a new, innovative digital platform. For many people, Alexa has become an integral part of their daily lives. This was a strategic, smart move on Amazon's part as they aim to enhance the overall user experience with Alexa everywhere they go.

We will surely see more of this AI in mobile apps like this, adding the benefits of a streamlined customer experience customized for your lifestyle, behaviors, and preferences.

The Future of AI

The future of AI tech is certainly bright, and leading app development companies have taken the reins to show just how much this technology can do. Soon, we will see our AI devices responding more actively — and accurately — than many humans do.

Artificial intelligence is driving more and more mobile app personalization. The question is, are you ready to take advantage of these innovations?

Contact Us Today

If you're looking for a team capable of integrating artificial intelligence into your software development project, get in touch with us today. At SOPHiLABS, we work with businesses to develop high-quality AI for future mobile users.

Reach out to us today to learn more about how our nearshore outsourcing team can help your project.